Effective user interface how to make it?

What truly defines an effective user interface — is it just about having a modern visual design, or does it require a deeper understanding of user behavior and business objectives to create a meaningful product experience?

We realized our product needed more than just a modern interface — it needed a thoughtful user journey. Working with a design team toimi.pro/ui-ux-and-product-design/ that truly understands the connection between business goals and user behavior made all the difference. They didn’t jump straight into visuals; they started with questions, research, and user scenarios. What we got in the end wasn’t just a UI update, but a well-structured product experience that aligns with how people actually use it. Every screen, every element now has a purpose, and it shows in the feedback from our users and our business metrics.

Thanks for telling me about Toimi.pro — at first glance, their blend of creative design and solid tech solutions looks really promising. I’ll explore the site in detail soon. Which part do you think best reflects their strengths — branding or automation?